Glückwunsch: 10 Jahre Blog – oder – Wo bitte geht`s zum Geld?
Das Wall Street Journal feiert den 10. Geburtstag des Blogs. Wie es sich gehört feiern dort prominente Namen und/oder schlaue Köpfe das Medium: Mit dabei Tom Wolfe und Jim Buckmaster. Statt schöne Worte zu veröffentlichen begibt sich Times Online lieber auf die Spur des Geldes und sucht das Rezept für den Erfolg von Pro-Bloggern.
Zwar ist etliches chemisch gereinigt, irrrelevant oder überstrapaziert was die schlauen Köpfe im “WSJ” vofn sich geben, doch gibt es einige Sätze, die des Aufhebens Wert sind:
Some blogs have become the best check on monopoly mainstream journalism, and they provide a surprisingly frequent source of initiative reporting. (Harold Evans, Korrespondent, the Week)
The challenge, of course, is that in a media democracy, it is incumbent on all of us to determine how we make decisions about authenticity and authority in media, since these traits are no longer an implicit (if sometimes unwarranted) artifact of publication. (Dick Costolo, Ex-CEO FeedBurner)
One by one, Marshall McLuhan’s wackiest-seeming predictions come true. Forty years ago, he said that modern communications technology would turn the young into tribal primitives who pay attention not to objective “news” reports but only to what the drums say, i.e., rumors. And there you have blogs. The universe of blogs is a universe of rumors, and the tribe likes it that way. (Tom Wolfe, Autor)
With millions of private citizens now blogging, there is a diverse and not-easily-censorable chorus to sound alarms, something the corporate media often will not do. In fact, I think our “citizen journalists” in the blogosphere protect us against abuse of power to a far greater degree than the much ballyhooed “citizen militia” afforded by gun ownership — without the daily carnage of accidental and impulse shootings. (Jim Buckmaster, CEO Craigslist)
So und nach allen blumigen Ansprachen: Where is the money? Was ist das Geheimnis der gut verdienenden Top-Blogger in den USA: Times online bietet ernüchterndes:
Successful bloggers must work long hours — “18 hours a day, truly compulsively”, Copeland says. They also need the guts to commit themselves fully to their projects, even if it means uprooting their lives. Perhaps most importantly, they need to cultivate a voice that will attract readers and keep them coming back. “Voice is a one-in-100,000 kind of thing,” he says.
Der zitierte Copeland ist Henry Copeland, Gründer von Blogads und Macher der Macher des Blogs Perez Hilton, dass sich – ähem – bunten Themen widmet.
Wer trotzdem nach den Igredenzien für den Erfolg sucht, für den hat TimesOnline 10 Tipps zusammengestellt.
